Los Angeles Comic Con
In my 4-year tenure at the company, I had the fortune of channeling my creativity into a series of extraordinary experiences, honing my expertise in executing large-scale events. Alongside a dedicated team, I spearheaded the transformation of outdated materials and brand visuals, conceptualized impactful marketing campaigns, and crafted compelling copy for diverse customer and B2B interfaces and more!
120,000+
Annual Attendees
3.2 Million
Avg. Organic Reach
4.62
Attendee Satisfaction
Numbers don’t lie and they can tell you A LOT about an event! My goal in this role was to exponentially increase audiences across platforms and I’m proud to say that with the help of my team, we accomplished that goal tenfold.
Even through challenges, like the COVID-19 pandemic and the SAG-AFTRA/WGA strikes, we were able to continue growing through out-of-the-box marketing campaigns and strategies.
If you’re interested in learning more about my depth of work, keep scrolling!
My work at L.A. Comic Con
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Social Media Marketing
Key Accomplishments
140.96% Growth Across All Channels
1200+ Bespoke Graphics
82.6% Engagement Growth
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Email Marketing
Key Accomplishments
260+ Emails written and designed
32.1% Average Open Rate
9.2% Average Click Rate
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Advertising
Key Accomplishments
16.3:1 Average Return on Adspend
60+ Individual Campaigns Created
Knowledge of most print and digital outlets
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Graphic Design
Key Accomplishments
1800+ Assets Created
Website Redesign
Established New Brand Identity
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Experiential and Special Events
Key Accomplishments
23 Bespoke Events and Activations
8,430 Average Scavenger Hunt Users
Custom Prizes, Giveaway, and Souvenirs
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App Design
Key Accomplishments
26,400 Average App Downloads
48.2% Registration Rate
2 Years of UX/UI Experience
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Large Format Print
2 Years Experience in Credential Design
3 Years Experience in Event/Directional Signage
100,000 Materials Printed
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Broadcasting
Bespoke Branding and Overlays
20+ Hours of Live Broadcasting
2 Live Social Broadcast Series
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Merchandise and Exclusives
20+ Designs Produced
32.4% Average Profit Margin
3 Years of Concept Direction and Design